Locally Targeted - Our Direct Mailed books are focused on a targeted local group of individuals who are more likely to respond to your offer, giving you more bang for your buck. People actually 'look' at the their mail and pay attention to the content. According to the United States Post Office 98% of consumers bring in their mail the day it's delivered and 77% sort through it immediately. USPS
Immediate Response - Once our Direct Mail books are sent out your direct mail ad doesn't take long to get a response. Within one to two weeks you'll receive about 80 percent to 90 percent of all those who are going to respond. You'll see success quickly! With decades of experience we can create an ad for your business that will be the best ROI you can get for your marketing dollar!
Trackable ROI (return on investment) - Direct Mail gives you the ability to track the success of your advertising campaign. By counting the inquiries received or the number of coupons redeemed you can track and analyze your results to see what's working and make adjustments to the future direct mail ads if needed.
Personal - Take advantage of the one on one attention from your target prospect. Our attractive full color direct mail ads are designed with your best impression in mind. Use this powerful opportunity to capture each person in your local area.
Tangible - By physically placing your message into the hands of your customers you're making an unforgettable impression and encouraging interaction with the use of coupons, sales events and specials. Billboards, TV commercials and radio ads are here for a moment and then gone. Direct mail is touched, held and read. Direct mail has the power of lingering marketing effects.
Flexible - Your ad / offer may be the same each mailing or it may change from month to month. Either way our direct mail books give you the opportunity to change your advertisement as often as necessary to best promote what your business has to offer.
Inexpensive - You don't need a big budget to advertise with direct mail. Dollar for dollar Direct Mail wins over most other advertising campaigns. Anyone having used Direct Mail marketing in the past can tell you it's a powerful way to delivery a personal message directly into your customers hands. That's why so many people who have used Direct Mail repeat their ads time and time again.
It works, even when you're not! We know you work hard and want to succeed, but you can't work 7 days a week all day and all night. There's a saying about snow, sleet, rain and shine .. Basically, no matter what you're doing, your direct mail ad is working for you. You work long hard hours, shouldn't your advertising work FOR YOU?
Direct Mail - A powerful marketing medium, If done right, can have a very high return on your marketing dollar.